Brand Identity
Overview
TrueNorth reimagines the DeFi journey for everyday users, serving as an intelligent co-pilot that simplifies discovery, execution, and portfolio management across both on-chain and off-chain opportunities. With a powerful product vision rooted in AI-driven guidance, TrueNorth needed a brand identity that balanced sophistication with approachability while standing out in a crowded DeFi landscape.
Approach
We created a bold, future-facing identity that blends advanced technology with a human touch. Centered on a modern geometric compass star, the brand language communicates clarity, guidance, and forward momentum. A vibrant blue primary palette reinforces trust, intelligence, and discovery, while AI-driven imagery ensures the brand feels dynamic and next-generation.
This will hide itself!