Brand Identity
UI UX
Overview
Orion is an AI-powered trading platform that turns fragmented signals—from private communities, social media, and on-chain activity—into clear, actionable insights. Built by traders, for traders, Orion gives users a strategic edge in volatile markets. With a growing user base and a powerful AI-driven engine, Orion needed a bold brand identity that matched its evolution and stood out in a crowded trading ecosystem.
Approach
We designed Orion’s identity around the values of precision, clarity, and motion. Using a high-contrast black-and-white palette inspired by halftone and optical-art techniques, we developed a dynamic visual system that mirrors how Orion refines chaos into structured intelligence. The result is a brand language that feels fast, sharp, and data-driven. Every detail—from typography to art direction—embodies Orion’s mission to cut through noise and empower traders to move smarter and with confidence.
This will hide itself!