Industry
AI
Overview
Orion revolutionizes trading by combining AI with real-time data aggregation, transforming scattered signals into clear, actionable insights. Designed by traders, for traders, Orion delivers AI-ranked trading calls sourced from private communities, social media, and on-chain activity—giving users a strategic edge in a fragmented market. Our design house elevated Orion’s identity, crafting a visual language that mirrors its mission: cutting through complexity with speed, precision, and clarity. Through a bold, black-and-white aesthetic and a dynamic, data-driven art style, we translated Orion’s sophisticated intelligence into a striking and intuitive brand experience.
Client
Orion
Service
Brand Identity
UI UX
The Challenge
Orion had a strong foundation—a loyal user base from its original command line interface and a powerful new AI-driven platform—but lacked a cohesive brand identity to match its evolution. They needed a visual direction that captured their core values of precision, intelligence, and transparency, while standing out in a crowded, noisy trading ecosystem.
Our Solution
We anchored Orion’s new brand identity in a high-contrast black-and-white palette, symbolizing the directness and clarity traders seek in chaotic markets. Inspired by halftone and optical-art techniques, we created a visual system that mirrors how Orion refines fragmented data into structured, actionable intelligence.
Every design choice—down to the smallest detail—embodies Orion’s values of Precision, Motion & Evolution, and Clarity & Complexity. Through this approach, we transformed Orion into a bold, dynamic brand that resonates with serious traders, empowering them to move faster, smarter, and with greater confidence.
