Orion

Orion

Brand Identity

UI UX

Overview

Orion is an AI-powered trading platform that turns fragmented signals—from private communities, social media, and on-chain activity—into clear, actionable insights. Built by traders, for traders, Orion gives users a strategic edge in volatile markets. With a growing user base and a powerful AI-driven engine, Orion needed a bold brand identity that matched its evolution and stood out in a crowded trading ecosystem.

Approach

We designed Orion’s identity around the values of precision, clarity, and motion. Using a high-contrast black-and-white palette inspired by halftone and optical-art techniques, we developed a dynamic visual system that mirrors how Orion refines chaos into structured intelligence. The result is a brand language that feels fast, sharp, and data-driven. Every detail—from typography to art direction—embodies Orion’s mission to cut through noise and empower traders to move smarter and with confidence.

Independent design house

shaping visual worlds in Web3.

Social

Contact

ANYTHING DESIGN

Independent design house

shaping visual worlds in Web3.

Social

Contact

ANYTHING DESIGN

Independent design house

shaping visual worlds in Web3.

Social

Contact

ANYTHING DESIGN

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