Industry
Web3 Public Relations
Overview
YAP Global is a premier international communications firm bridging the worlds of cryptocurrency, DeFi, and Web3 with quality journalism and mass-market narratives. By translating technical complexity into stories that capture both media attention and public imagination, YAP positions the world’s most innovative companies at the center of global conversations. Our design house was engaged to lead YAP Global’s brand refresh—crafting a bold, premium, and future-ready identity that reflects both their Southeast Asian roots and their role as trusted partners to the biggest names in Web3. We were tasked with elevating their existing logo and branding system, enhancing it without losing the recognition and equity they had already built.
Client
YAP Global
Service
Brand Identity
Design System
The Challenge
As YAP Global expanded its influence across the Web3 landscape, its original branding struggled to capture the firm’s new scale, energy, and authority. The challenge was twofold: to create a visual identity that felt both credible and dynamic—balancing youthful vitality with professional gravitas—while carefully evolving the existing brand identity rather than replacing them. Subtly honoring their Southeast Asian heritage was also key to grounding the brand’s authenticity and distinctiveness.
Our Solution
We built a visual identity system rooted in organic symmetry and modular flexibility—embodying both structured professionalism and adaptive creativity. Drawing from botanical forms and geometric precision, the refreshed brand fuses natural growth with engineered clarity, creating an unmistakable sense of movement, evolution, and strength.
Every element, from floral-inspired motifs to grid-based layouts, was designed to soften rigidity without losing impact—striking a fine balance between tradition and innovation. The result is a modern, vibrant brand presence that empowers YAP Global to lead narratives, shape perception, and thrive at the forefront of Web3 communications, while staying true to the brand legacy they had already established.
