Brand Identity
Design System
Overview
YAP Global is an international communications firm bridging cryptocurrency, DeFi, and Web3 with global media. Known for translating technical complexity into stories that capture both headlines and public imagination, YAP needed a refreshed identity that reflected its growth, Southeast Asian roots, and role as a trusted partner to the biggest names in Web3.
Approach
We led a brand refresh that elevated YAP’s existing identity while preserving its equity and recognition. Rooted in organic symmetry and modular flexibility, the new visual system fuses botanical inspiration with geometric precision—symbolizing growth, clarity, and authority. Floral-inspired motifs and grid-based layouts soften rigidity while maintaining impact, balancing tradition with innovation. The result is a premium, dynamic identity that positions YAP Global as both credible and vibrant, ready to lead narratives and shape perception across the Web3 landscape.
This will hide itself!