DApp UI UX
Brand Identity
Mascot Design
Video Editing
Overview
Neko is a DeFi project that fuses AI with trading, building a network of autonomous agents that optimize liquidity and execution on Hyperliquid. With a vision to “make trading fun again” in Asia, Neko needed a brand identity and product experience that captured both futurism and playfulness while staying aligned with Hyperliquid’s aesthetic.
Approach
We crafted Neko’s identity by blending retro-futuristic visuals with vibrant tones and introduced a friendly mascot to give the AI agent a relatable face, strengthening emotional connection with users. On the product side, we designed Neko’s dApp interfaces for mobile and desktop, translating complex trading mechanics into clean layouts, intuitive user flows, and playful microinteractions. The result is a unified brand and product experience that makes high-performance DeFi trading approachable, engaging, and distinctly Neko.
This will hide itself!