Industry
AI Agent
Overview
Neko blends DeFi with AI, creating a synchronized network of autonomous agents optimizing trades and liquidity without human intervention. Our design house shaped Neko’s identity by weaving the elegance of AI-driven intelligence into sleek branding and user interfaces. Through intuitive design, we translated complexity into simplicity—allowing users to engage seamlessly with this autonomous ecosystem.
Client
Neko
Service
Brand Identity
Mascot Design
UI UX
Video Editing
The Challenge
Neko had a clear target audience (Asia) and a strong vision—to make trading fun again on Hyperliquid—but struggled to create a brand identity that captured both excitement and innovation. They needed a visual direction that balanced futurism with playfulness while aligning with Hyperliquid’s aesthetic.
Our Solution
We solved this by embracing a new retro branding approach, blending a futuristic feel with a fun, inviting energy. We chose a vibrant purple to represent creativity, imagination, and excitement, seamlessly integrating it with the Hyperliquid color palette.
To strengthen the brand’s personality, we introduced a cute mascot that gives the AI agent a relatable face, fostering an emotional connection between users and the AI agent. Through strategic design, we transformed Neko into a visually dynamic and engaging brand that speaks directly to its audience.
