NFT Collection
UI UX
Illustration
Overview
Froyoverse merges digital identity, art, and culture across both virtual and real-world spaces. More than an NFT collection, it is a living universe designed to connect collectors and artists through creativity, play, and community. To stand out, Froyoverse needed a brand identity and experience that captured its spirit of joy, imagination, and interactivity.
Approach
We brought Froyoverse to life through vibrant visuals, expressive characters, and playful aesthetics that extend across digital and physical touchpoints. From brand identity and website design to animations, weekly comics, and social storytelling, we built a dynamic world that evolves with its community. Beyond digital, we conceptualized immersive event spaces and crafted merchandise designed with intent and precision, transforming Froyoverse into a cohesive, living brand that people don’t just see—but truly belong to.
This will hide itself!